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by Rachel Hutchisson, Business Doing Good & Blackbaud, Inc.

We all want to do good, right?  If you didn’t, you wouldn’t be reading this blog.  And doing good matters, simply in the doing.  We seek to do good in so many ways, through how we give (donations), how we serve (volunteerism), how we care for the planet, even how we produce the products we sell. 

But in the middle of all this doing, it’s easy to lose track of the details and get a sense of the overall impact.  Knowing that you have actually succeeded in moving the needle matters.  This means measuring your performance, your impact.  There is absolutely nothing like having data or some kind of external view that points to real success.  Nothing. 

The Measure What Matters initiative from B Labs helps you do just that, providing tools to assess your firm and understand what next steps to take.  It’s really cool.  Basically, any company can use the tools B Labs provides to “assess, compare and improve their impact.”  It’s that simple.

If you’re interested in learning more, check out this great blog post from Andrew Kassoy, Co-founder of B Lab, and Kate Ahern on behalf of the Case Foundation.  Read the post here.

Rachel Hutchisson (@RachelHutchssn) is VP, Corporate Citizenship & Philanthropy at Blackbaud, Inc., a 2,700-person technology company that works exclusively with nonprofit organizations. She built the company’s “give back” function from the ground up, relying on expertise she gained in over two decades of working at the intersection of the business world and the nonprofit sector. Rachel is a member of the #GivingTuesday core advisory team, leads her company’s involvement in the Billion+Change pro-bono initiative, and serves on the boards of the Association of Fundraising Professionals International, The Giving Institute, and the Coastal Community Foundation. She is also a member of the core team that launched TEDxCharleston in 2013. She is a graduate of Dickinson College and received a master’s degree from the University of Missouri School of Journalism.

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