We all want to do good, right? If you didn’t, you wouldn’t be reading this blog. And doing good matters, simply in the doing. We seek to do good in so many ways, through how we give (donations), how we serve (volunteerism), how we care for the planet, even how we produce the products we sell.
But in the middle of all this doing, it’s easy to lose track of the details and get a sense of the overall impact. Knowing that you have actually succeeded in moving the needle matters. This means measuring your performance, your impact. There is absolutely nothing like having data or some kind of external view that points to real success. Nothing.
The Measure What Matters initiative from B Labs helps you do just that, providing tools to assess your firm and understand what next steps to take. It’s really cool. Basically, any company can use the tools B Labs provides to “assess, compare and improve their impact.” It’s that simple.