Business Doing Good is a practical resource focused on helping small-to-mid-sized businesses build give back programs into their organizations.
Why launch this site?
In today’s work world, doing business also means doing good. Companies everywhere are trying to show savvy consumers and customers that they have a heart. These efforts are about a lot more than marketing. In addition to differentiating your brand, corporate social responsibility (or whatever you choose to call it) is about making a difference in the world and being a company where the new workforce wants to be – and to stay. Large companies like Starbucks, UPS and IBM provide excellent examples for small-and-mid-sized business owners and employees who want to make the good work happen. This resource provides practical advice needed to turn vision into reality, to build a program from scratch and make it a part of the company culture. The site also includes advice to those seeking to pursue corporate social responsibility as a career with tips on how to cultivate that interest and set a course for success.
About the Author
Rachel Hutchisson (@RachelHutchssn) is the director of corporate citizenship and philanthropy at Blackbaud, Inc., a 2,700-person technology company that works exclusively with nonprofit organizations. She built the company’s “give back” function from the ground up, relying on expertise she gained in over two decades of working at the intersection of the business world and the nonprofit sector. Rachel is a member of the #GivingTuesday advisory team, leads her company’s involvement in the A Billion+Change pro-bono initiative, and serves on the boards of the Association of Fundraising Professionals International, The Giving Institute, and the Coastal Community Foundation. She is also a member of the core team that launched TEDxCharleston in 2013. She is a graduate of Dickinson College and received a master’s degree from the University of Missouri School of Journalism.